About Lush

 

💫 Mission Statement

At Lush by Jenni, our mission is to empower every woman to embrace her natural beauty confidently. We craft skincare rooted in Australian botanicals and clean ingredients—designed to nourish, uplift, and transform.

We believe that self-care is a ritual of self-love, and that glowing skin begins with intention, not perfection. Through our honest formulas, sustainable practices, and soulful brand spirit, we invite you to:
Be Bold. Be Lush. Be You.

 

🌈 Vision Statement

To become Australia’s most trusted natural skincare brand, inspiring a global community of women to celebrate their individuality, care for their skin with purpose, and own their lush from within.

 

💛 Our Core Values

1. Natural Beauty, Naturally Made
   We use clean, effective, and Australian-grown ingredients that work in harmony with your skin.
2. Empowerment Through Self-Care
   Skincare isn’t vanity—it’s a sacred ritual of self-worth. We help you feel good in your own skin.
3. Authenticity Over Perfection
   We celebrate real skin, real stories, and real results—no filters needed.
4. Sustainability with Heart
   We choose eco-conscious packaging and responsible sourcing to protect our planet for future lush lovers.
5. Connection & Community
   From our founder’s hands to yours, we’re here to uplift, support, and glow together.